betting web traffic rose 8% in 2022, versus 2021, hitting 1.3 billion visits. sports betting sites in January 2023, with a 28% share of traffic among the ten peers we studied, followed by with 16%, Sky Bet with 16%, William Hill with 11%, and Ladbrokes with 8%. not meaningful drivers of web traffic to sports betting sites. sports betting sites since October 2021, the biggest spike in web traffic to these sites came during the Cheltenham Festival in March 2022, and the Grand National in April 2022 – with the World Cup 2022 and last week’s Super Bowl in the U.S. Looking at Similarweb data on Web traffic to ten leading U.K.
Similarweb data shows Superbowl, and World Cup 2022 are not as meaningful a driver of sports betting as Cheltenham, Grand National
